The postingestional effect of seed size and mass and nutrient composit
ion on fruit profitability are reviewed. It is emphasized that profita
bility results from the interaction between fruit characteristics and
the physiological and morphological traits of frugivores. The processe
s by which frugivores regurgitate or defecate seeds and the differenti
al processing of the nutrient rich pulp and ballast in fruit are stron
gly dependent on the interaction between frugivore gut morphology and
seed size. Euphonias that lack a functional gizzard defecate seeds, wh
ereas tanagers that have a delete a functional gizzards regurgitate se
eds. Some frugivores separate seeds from pulp and exocarp in the gizza
rd. It is hypothesized that the gizzard plays an important role in det
ermining the postingestional fate of different pulp components. Althou
gh fruit nutrient content is often invoked as a determinant of frugivo
re feeding choices, studies that rely on proximal nutrient analysis, h
ave often failed to find clear nutrient composition-preference correla
tions. It is argued that a partial reason for this failure is that pro
ximal nutrient analysis ignores the complexities of fruit digestion. T
he ecological and physiological correlates of lipid and sugar assimila
tion are used to identify the limitations of traditional proximal nutr
ient analyses in fruit-frugivore studies. We suggest that recognizing
the intricacies of the digestive characteristics of frugivores may rev
eal a much richer patterning in the interaction of frugivores with pla
nts than has been previously hypothesized.