We investigated the role of seed packaging (division of total seed vol
ume among individual seeds) and fruit color in determining feeding pre
ferences of American Robins (Turdus migratorius). Experiments were con
ducted using artificial fruits with either 8 small plastic beads or a
single large one with equivalent volume. Other fruit characters were h
eld constant. As predicted, large seeds were voided rapidly by regurgi
tation, resulting in higher pulp consumption rates for large-seeded fr
uits than for small-seeded ones, whose seeds were passed through the g
ut. Most birds apparently used this difference in profitability as a c
hoice criterion: four of seven preferred large-seeded fruits. That thr
ee individuals did not do so suggests that birds may differ in their a
bility to perceive minor differences in fruit profitability, or to use
them as choice criteria. Pulp color was also important: blue fruits w
ere preferred by all seven birds. This preference was surprising, sinc
e Robins commonly feed on red fruits in the field.