In this paper the reading behaviour of economists is examined to see w
hether particular types of knowledge - basic and applied - imply diffe
rent investment patterns. The reading intensity of papers containing a
dvanced economics declines with 3 to 6 percent per year of experience,
although researchers and economists with a mathematical background st
art with a higher initial stock of knowledge of this type of literatur
e. Investment in applied knowledge remains constant over time. Applied
literature is not frequently read by mathematical economists, althoug
h they catch up with their non-mathematical colleagues in 12 to 15 yea
rs time. Besides the nature of knowledge, institutional incentives see
m to matter. First, business and government economists concentrate on
applied literature and news magazines. Second, the introduction of 'Am
erican' style graduate schools in Dutch academia has not brought about
a fundamental change in the reading of advanced literature, but there
are some signs that 'American' style PhDs are turning away from the l
ocally applied economic literature.