TOWARD A MODEL OF ENVIRONMENTAL ACTIVISM

The goals of this study were, first, to operationalize the notion of a ctivism by using self-reported behaviors and, second, to propose and t est a model of environmental activism. The results show that the Activ ism Scale is an acceptable measure of environmental activism. Furtherm ore, the proposed motivational model of environmental activism was sup ported by a path analysis of the data. Within the model, individuals' levels of autonomous motivation predicted the perceived responsibility of different organizations to prevent health risks, the amount of inf ormation people obtain from various sources, and the perceived importa nce of problems in the environment. In rum, those latter variables pre dicted the perception of environmental health risks. Finally, the perc eption of environmental health risks predicted environmental activism. The model demonstrates the importance of autonomous motivation in the prediction of environmental activists' behaviors and the central role perceived ecological risks play in the determination of environmental activism.