In this article we use a single unifying framework to analyze the sour
ces of profits to a wide spectrum of return-based trading strategies i
mplemented in the literature, We show that less than 50% of the 120 st
rategies implemented in the article yield statistically significant pr
ofits and, unconditionally, momentum and contrarian strategies are equ
ally likely to be successful. However, when we condition on the return
horizon (short, medium, or long) of the strategy, or the time period
during which it is implemented, two patterns emerge. A momentum strate
gy is usually profitable at the medium (3- to 12-month) horizon, while
a contrarian strategy nets statistically significant profits at long
horizons, but only during the 1926-1947 subperiod. More importantly, o
ur results show that the cross-sectional variation in the mean returns
of individual securities included in these strategies plays an import
ant role in their profitability. The cross-sectional variation can pot
entially account for the profitability of momentum strategies and it i
s also responsible for attenuating the profits from price reversals to
long-horizon contrarian strategies.