Informatics and information technology hold the promise of a consumer-
centered health enterprise-one that provides quality care at a cost so
ciety is willing to pay; one where need-based, adaptive, competency-ba
sed learning results in cost-effectiveness of health education; one wh
ere team-based health and learning on demand, coupled with monitoring
of process outcomes and network access to expertise, guarantee quality
. The barriers to this premise are the professional guilds, the cross-
subsidies that support the health enterprise of 1998, and the lack of
respect for privacy. Collectively, the informatics community needs to
develop a compelling vision that will galvanize the health community t
o action. If the health community does not step up to this challenge,
consumers will take advantage of disintermediation. Empowered by the n
etwork, they will go outside the system into hands that meet their nee
ds.