A longitudinal study of 391 physicians tested two hypotheses regarding
personal values and career choices: that higher preference for social
values would be associated with physicians' being more interested in
''people-oriented'' rather than ''technology-oriented'' specialties an
d that higher preference for economic values would be associated with
expectations of high income. The physicians (344 men, 47 women) were g
raduates of Jefferson Medical College in 1974 and 1975 who completed t
he Allport-Vernon-Lindzey Study of Values during medical school. Analy
sis showed that physicians currently in the ''people-oriented'' specia
lties scored significantly higher on the Social Value scale than their
peers in ''technology-oriented'' specialties. A moderate but statisti
cally significant correlation was found between scores on the Economic
Value scale and expectations of higher income. The findings suggest t
hat physicians' personal values are relevant to their career decisions
such as specialty choice and expectations of income. The findings hav
e implications with regard to two major issues in the evolving health
care system, namely, the distribution of physicians by specialty and c
ost containment.