This study sought to extend functional methodology to the assessment a
nd treatment of habits. After a descriptive assessment indicated that
coughing occurred while eating, a brief functional analysis suggested
that social attention was the maintaining variable. Results demonstrat
ed that treatment, derived from the assessment and analysis data, rapi
dly eliminated the cough. We discuss the appropriateness of using func
tional analysis procedures for deriving treatments for habits in a cli
nical setting.