This pilot weight management project addresses the efficacy of reinfor
cing dietary behavior change versus weight loss. This 6-month program
served professional and support staff participating in the work-site w
ellness program at a midwestern university. Behavior-contingent progra
m data were compared with data from the previous model where contracts
were made for weight loss. In the behavior-contingent program, dropou
t rate and satisfaction with the program compared favorably with the o
ld model weight loss-contingent program. Contract adherence was 93% co
mpared with 74% in the weight loss-contingent program. Actual pounds o
f weight lost were lower in the behavior-contingent program, however,
long-term weight management must still be studied with this population
.