THE CUSTOMER LOYALTY PYRAMID - LOWENSTEIN,MW

Authors
BELL SJ
Citation
Sj. Bell, THE CUSTOMER LOYALTY PYRAMID - LOWENSTEIN,MW, Journal of the Academy of Marketing Science, 26(4), 1998, pp. 350-351
Citations number
4
Categorie Soggetti
Business
Journal title
Journal of the Academy of Marketing Science → ACNP
ISSN journal
00920703
Volume
26
Issue
4
Year of publication
1998
Pages
350 - 351
Database
ISI
SICI code
0092-0703(1998)26:4<350:TCLP-L>2.0.ZU;2-I