KNOW YOUR CUSTOMER - NEW APPROACHES TO UNDERSTANDING CUSTOMER VALUE AND SATISFACTION - WOODRUFF,RB, GARDIAL,SF

Authors
DROGE C
Citation
C. Droge, KNOW YOUR CUSTOMER - NEW APPROACHES TO UNDERSTANDING CUSTOMER VALUE AND SATISFACTION - WOODRUFF,RB, GARDIAL,SF, Journal of the Academy of Marketing Science, 26(4), 1998, pp. 351-352
Citations number
1
Categorie Soggetti
Business
Journal title
Journal of the Academy of Marketing Science → ACNP
ISSN journal
00920703
Volume
26
Issue
4
Year of publication
1998
Pages
351 - 352
Database
ISI
SICI code
0092-0703(1998)26:4<351:KYC-NA>2.0.ZU;2-J