Public information, dispensed by government and other social groups, h
as become an increasingly vital aspect of politics. In this article, w
e examine the prevailing views of public information that depict it ei
ther as an enlightenment process for citizens or as a government strat
egy to persuade the public that government policies are sound and dese
rve support. Because we find these views flawed in major ways, we deve
lop and explain a different theoretical perspective based on a merger
and reworking of Stuart Hall's ''encoding/decoding model'' and Pierre
Bourdieu's ''field theory.'' The new approach looks beyond the flow of
messages from senders to receivers to the social and political contex
t in which the exchange takes place. Unlike other approaches, it does
not exaggerate the significance of public information messages. We ill
ustrate the merits of our perspective with examples drawn from public
information about employment opportunities for ethnic minorities in th
e Netherlands.