It has been proposed that the mechanical flexibility of many wave-swep
t organisms reduces the hydrodynamic forces imposed on these plants an
d animals. For example, reorientation of the organism can render it mo
re streamlined, and by ''going with the flow'' a flexible organism can
reduce the relative velocity between itself and the surrounding water
, thereby reducing drag and Lift. Motion of the body allows the organi
sm to gain momentum, however, and this momentum can apply an inertial
force when the organism's motion is slowed by the deformation of the b
ody's supporting structures. Through a series of mathematical models w
e show that the inertial forces imposed on flexible plants and animals
can be large enough to increase the overall force on the organism, mo
re than offsetting the advantages of moving with the flow. A dimension
less index, the jerk number, is proposed as a tool for predicting when
inertial forces will be important, and the utility of this index is e
xplored through an examination of the forces applied to kelps and muss
els. The tendency for inertial loading to peak at certain frequencies
raises the possibility that the structure of organisms can be tuned (e
ither by evolution or physiological response) to avoid potentially dam
aging loads.