JORDANS POTENTIAL TOURISM DEVELOPMENT

Following the peace accords with Israel,Jordan's potential as a destin ation increased significantly. Jordan consequently sought ach ice from various international parries for developing tourism. However, almost identical development plans designed years before by some of the same parties remain unimplemented. This is because major responsibility li es with the government and its personnel policies, taxation rates, mic romanagement, and unreliable record keeping. However, beyond these pro blems are issues having to do with guest/host relations, cultural valu es, and the legacy elf over a half-century of wars and enmity toward t hose who now compose a large portion of its market-the Israeli tourist s. This paper discusses whether tourism in Jordan will he an economic boon or a destabilizing factor.