Movies provide the objects and subjects for the gaze of many people, a
nd for some people, movies induce them to travel to the locations wher
e they were filmed. The data gathered at 12 US locations supports earl
ier anecdotal accounts of movie-induced tourism. This paper extends fr
om earlier studies by suggesting a variety of reasons for this type of
gaze and documents some of the impacts on movie induced tourism locat
ions. Visitation data were gathered from a variety of settings and wer
e aggregated to show the power of movies when inducing people to locat
ions. Data analysis showed at least four years of visitation increases
after movies were released.