CONSUMER DEMANDS ON MEAT BETWEEN PRICE AND ETHICS

A review is given about consumer demands on meat. Mainly the problems of decreasing meat consumption, health aspects and special questions o f ecological products are considered. The market gives evidence of a f urther drop in meat consumption and a more consistent differentiation of product lines. Eco-products, emphasising the animal welfare aspect, will have their place in that context but persist in the state of a m inor market segment. Nevertheless it has to be expected, that also the conventional products will increasingly comply to modern consumer dem ands.