Objectives. We present 1-year follow-up data from a school-based tobac
co use prevention project designed to test the effectiveness of three
main components of social influence programs. The components teach ref
usal skills, awareness of social misperceptions about tobacco use, and
misconceptions about physical consequences. Methods. Four different c
urricula were developed and tested in a randomized experiment involvin
g 48 junior high schools. The outcome variables examined were changes
in initial and weekly cigarette and smokeless tobacco use 1 year after
the intervention. Results. Analyses indicated that each of the compon
ent programs were effective in decreasing both the initial and the wee
kly use of cigarettes except for the curriculum in which refusal skill
s were taught. Also, each curriculum was effective in decreasing the i
nitial use of smokeless tobacco except for the one aimed at correcting
social misperceptions. Only the combined curriculum showed an effect
on the weekly use of smokeless tobacco. Conclusions. The combined inte
rvention was the most effective overall in reducing the initial and we
ekly use of cigarettes and smokeless tobacco. This suggests that diffe
rent reasons for use exist and need to be counteracted simultaneously.
However, since single programs were also effective in reducing all bu
t weekly smokeless tobacco use, any of these components may be worthwh
ile prevention tools.