DOUBLE SQUEEZE - MANAGERS BETWEEN CHANGED PROFESSIONAL AND PRIVATE DEMANDS

Increasingly, complexities in both professional and private life are i ndicators of two challenges facing younger executives today. Managers are confronted with demands in the professional sphere that are intens ified by restructuring strategies recently imposed by companies that m ore than ever require the individual's commitment and strict loyalty t o the firm. Furthermore this group exhibits a self image of work orien ted compliance anchored in the professional biography. At the same tim e, an abundance of sociological data implies that managers belong to a portion of the male population that is increasingly confronted with n ew expectations in the areas of personal partnership and family respon sibility. Members of this group express a desire for more (free) time and the wish to participate more actively in directing their personal affairs. This analysis shows that people in this situation are caught up in a ''double squeeze'', caused by competing and potentially recipr ocally exclusive tendencies imposed upon them by their own expectation s as well as those of others. This situation of ''double squeeze'' may have a negative impact on motivation as well as the efficiency and pr oductivity of their performance and achievement.