Attitudes towards end-user computing: a structural equation model

Success with End-User Computing (EUC) is dependent on the voluntary behavio ur of individuals, which is regulated by their attitudes. Even where proven opportunities exist for beneficial deployment of EUC, adverse attitudes ca n inhibit use. Structural equation modelling was used to analyse survey dat a relating to the processes by which individuals form their attitudes towar ds computers. The results provide support for hypothesized influences on at titudes from personality, product involvement, task characteristics, and co mputer anxiety. Additional analyses reveal the effects of demographic facto rs. Attitudes towards computers provide a potentially more enduring measure of EUC success than do previous measures. Mechanisms for promoting positiv e attitudes towards computers are critical for full appreciation of the ben efits of EUC.