This paper describes the development of a system, ICADS (Intelligent Car Au
dio Design System), that can be used to effectively support product develop
ment engineers in car audio product design. We have demonstrated the use of
expert system technology and the technique of quality function deployment
(QFD) in supporting car audio design planning. QFD is applied as a knowledg
e acquisition method in this study to support car audio design teams in the
development of products in a structured way that relates market demand via
engineering specifications to parts specifications. We believe that other
industries can use a similar approach for developing an expert system that
can support product design planning.