Athletes can experience loss in the form of chronic competitive failure, de
selection, injury, and sport career termination. Reactions to these losses
may affect and be affected by athletes' self-identity. Although the self ha
s generally been conceptualized as stable in sport-related research, there
are compelling theoretical and empirical reasons to expect that aspects of
the self may vary across sport situations. In this investigation, two studi
es were conducted to test the hypothesis that sport participants would redu
ce their self-identification with the athlete role in response to the perso
nal loss resulting from a poor competitive season. Mat intercollegiate athl
etes completed preseason and late season assessments of athletic identity i
n both Study 1 and Study 2. As predicted, participants who were not satisfi
ed with their performances during the season tended to decrease their athle
tic identity to a greater extent than participants who were satisfied with
their performances during the season. Taken together, the findings of Studi
es 1 and 2 provide converging evidence in support of the malleability of sp
ort-specific self-identity in responses to loss.