We present a simple theory for structural transitions in displacive ferroel
ectrics of the perovskite (ABO(3)) type. As in earlier approaches, our mode
l is based on the competition between the elastic energy cost for the displ
acement of the B-ion from the centrosymmetric position, and the energy gain
due to ferroelectric ordering of the dipoles. We use an effective single-s
ite approximation which leads naturally to a first-order transition. This t
ransition takes place at a certain temperature T-c(L) as the temperature is
varied, and at a certain size L-c(T) as the size of the system is varied.
The transition temperature T-c(L) is suppressed as the sample size is reduc
ed, and vanishes for samples below a certain size. This is in accordance wi
th recent observations on nanocrystalline perovskites. For systems with a c
ontinuous bulk transition, which can also be treated within our theory, we
show that size effects are highly suppressed, a result that is also borne o
ut by experiments on order-disorder ferroelectrics with a continuous transi
tion.