This article discusses issues facing personnel specialists within the volun
tary sector who are trying to implement people management policies associat
ed with the Human Resource Management (HRM) model. It outlines the pressure
s for change in management practice in the voluntary sector and then focuse
s more precisely on the definition of HRM theory, providing a rationale for
voluntary agencies to develop policies and practices. The difficulties man
agers and personnel practitioners may face when attempting to implement the
se practices are described. Finally, an agenda for further research in this
area is proposed.