SELLING POSSIBILITIES - HYPERTEXT, FREEDOM, AND DIRECTION

Authors
Citation
Lr. Craig et A. Flood, SELLING POSSIBILITIES - HYPERTEXT, FREEDOM, AND DIRECTION, Journal of business and technical communication, 12(4), 1998, pp. 455-471
Citations number
18
Categorie Soggetti
Business,Communication
ISSN journal
10506519
Volume
12
Issue
4
Year of publication
1998
Pages
455 - 471
Database
ISI
SICI code
1050-6519(1998)12:4<455:SP-HFA>2.0.ZU;2-S
Abstract
Hypertext, in its most available manifestation, the World Wide Web, is being sold as a force for liberation. One must differentiate the vari eties of freedom to better understand how different interests manipula te the freedom mythology to achieve different ends. This study examine s the scholars who have framed the hypertext debate and the rhetoric e mployed by the companies that want to sell it to locate a more complex picture of how these interests use the freedom myth. Such considerati on leads to discussion of what might shape hypertext's emergence as mo re than an information-dispersal system.