Lr. Craig et A. Flood, SELLING POSSIBILITIES - HYPERTEXT, FREEDOM, AND DIRECTION, Journal of business and technical communication, 12(4), 1998, pp. 455-471
Hypertext, in its most available manifestation, the World Wide Web, is
being sold as a force for liberation. One must differentiate the vari
eties of freedom to better understand how different interests manipula
te the freedom mythology to achieve different ends. This study examine
s the scholars who have framed the hypertext debate and the rhetoric e
mployed by the companies that want to sell it to locate a more complex
picture of how these interests use the freedom myth. Such considerati
on leads to discussion of what might shape hypertext's emergence as mo
re than an information-dispersal system.