Inconsistent implementation of the intervention in the field setting p
resents a threat to the validity of the conclusions of an effectivenes
s study. Inconsisient implementation results in variability in the act
ual dosage of the intervention received by the participants, which lea
ds to variability in outcomes achievement and, consequently, to Type I
I error. This article discusses the methodological implications of inc
onsistent intervention implementation and advances a strategy as a sol
ution to this problem. The strategy proposes to quantify the dosage of
the intervention as a continuous variable and to use this variable in
the statistical analysis. The benefits of this strategy are illustrat
ed with an empirical example from the Self-Help Intervention Project.