A fully Bayesian approach to a general nonlinear ordinal regression mo
del for ROC-curve analysis is presented. Samples from the marginal pos
terior distributions of the model parameters are obtained by a Markov-
chain Monte Carlo (MCMC) technique-Gibbs sampling. These samples facil
itate the calculation of point estimates and credible regions as well
as inferences for the associated areas under the ROC curves. The analy
sis of an example using freely available software shows that the use o
f noninformative vague prior distributions for all model parameters yi
elds posterior summary statistics very similar to the conventional max
imum-likelihood estimates. Clinically important advantages of this Bay
esian approach are: the possible inclusion of prior knowledge and beli
efs into the ROC analysis (via the prior distributions), the possible
calculation of the posterior predictive distribution of a future patie
nt outcome, and the potential to address questions such as: ''What is
the probability that a certain diagnostic test is better in one settin
g than in another?''.