A number of issues are covered in this paper. Chief among them is the
need for greater discipline in understanding the economic benefits of
software reuse within the context of a broader business strategy. Whil
e traditional methods fail to account for growth opportunities and fle
xibility generated by investments in reuse, the introduction of option
pricing theory can greatly enhance the design and evaluation of softw
are reuse projects. Similarly, the disciplines of business strategy ho
ld promise to help to fill the void of ''strategic context'' within wh
ich reuse investment happens.