WHO SAID THAT - STATUS PRESENTATION IN MEDIA ACCOUNTS OF THE ANIMAL EXPERIMENTATION DEBATE

In recent years, the issue of experimentation upon nonhuman animals ha s become the subject of media attention. One aspect of the media prese ntation is the status attributed to claims-makers on either side of th e issue. Research suggests that perceived expertise of the source of a rguments can play a role in attitudes formed by audiences. This study examines mainstream print and broadcast media presentation of the stat us of individuals quoted regarding the issue of animal experimentation . Those supporting continued experimentation are significantly more li kely to be presented as professionals or experts. Attitude formation i s discussed in light of these findings.