Sp. Brown et al., EFFECTS OF TRAIT COMPETITIVENESS AND PERCEIVED INTRAORGANIZATIONAL COMPETITION ON SALESPERSON GOAL-SETTING AND PERFORMANCE, Journal of marketing, 62(4), 1998, pp. 88-98
The authors assess the effects of trait competitiveness and competitiv
e psychological climate on self-set goal levels and sales performance.
The results indicate an interaction between trait competitiveness and
competitive psychological climate, such that (1) salespeople who are
high in trait competitiveness set higher goals when they perceive the
organizational climate as competitive and (2) salespeople who are low
in trait competitiveness set relatively low goals, regardless of their
perceptions of competition in the organizational climate. Results als
o indicate that a self-set goal level is related strongly to performan
ce and that self-efficacy has strong direct and indirect effects on sa
les performance. The authors also discuss implications for theory and
practice.