Marketing through frequent flyer programmes: the example of China Airlines

Authors
Abby Liu Geoffrey Wall John Westlake
Citation
Abby Liu et al., Marketing through frequent flyer programmes: the example of China Airlines, Tourism economics , 6(3), 2000, pp. 233-249
Journal title
Tourism economics → ACNP
ISSN journal
13548166
Volume
6
Issue
3
Year of publication
2000
Pages
233 - 249
Database
ACNP
SICI code