Dynamic viscoelastic experiments were performed on mixtures of cetyl t
rimethylammonium tosylate (CTAT) and cetyl trimethylammonium 3-hydroxy
naphthalene 2-carboxylate (CTAHNC) to understand the effect of hydrop
hobicity of the counterions on the structure of aggregates formed. The
total surfactant concentration is fixed at 100 mM, and the ratio of t
he two counterions HNC- to tosylate(-) (x(2)) is varied from 0 to 0.7.
The zero shear viscosity (eta) and the terminal time of stress relaxa
tion (tau(R)) initially increases slowly with x(2) and then decreases
drastically for x(2) > 0.5. The initial increase of both eta and tau(R
) can be explained by an increase of the micellar length owing to the
more hydrophobicity of HNC-, which reduces the scission energy of the
micelles due to the decrease of the electrostatic contribution. A decr
ease of the eta and tau(R) above x(2) = 0.5 is attributed to the forma
tion of intermicellar connections, which is favored at very high salt
content. The presence of intermicellar branching speeds up the reptati
on process and decreases the average micellar lengths thereby reducing
eta and tau(R). Analysis of the data by the theory of Cates suggests
that increasing the fraction of HNC- increases the rate of entanglemen
t length to the contour length of the micelles. This is consistent wit
h the temperature dependence of the rheological data. The present inve
stigation supports the earlier observation that branched micelles cons
titute the intermediate structures between linear micelles and bilayer
s.