A SMALL BUSINESS INTERNATIONAL MARKET SELECTION MODEL

The 1990s have shown that the market place for businesses is no longer limited to national or local competition. Businesses now must address the issue of international competition. In entering the global market place, companies now have to not only gain understanding of market en try but must also gain understanding of the local governmental laws an d regulations as well. The relationship between business and governmen t is an important component in the success of entering new markets; ho wever, it is often a difficult relationship characterized by misunders tandings and miscommunications. This paper will first identify previou sly discussed factors influencing the success of organizations in the international market place, which includes market entry and global inf luence. Following this presentation, a model will be presented to assi st small business decision makers in analyzing international market op portunities. (C) 1998 Elsevier Science B.V. All rights reserved.