The magnitudes, time scales, and underlying mechanisms responsible for
broadening the electronic spectra of molecules in liquid solutions an
d glasses are reviewed. The emphasis is on experimental results from h
ole-burning, single-molecule, photon echo, and resonance Raman and flu
orescence studies. The influence of the time scale of the measurement
in distinguishing between homogeneous broadening (electronic dephasing
) and inhomogeneous broadening is discussed, and the role of coupling
of solvent phonons to the solute's electronic transition is stressed.