THE CRYSTAL PEPSI, GODZILLA MERCHANDISE, AND TUBE TOPS SEEMED LIKE GOOD IDEAS ... PLAGUED BY UNSOLD STUFF - CALL THE LIQUIDATORS

Authors
MCLEAN B
Citation
B. Mclean, THE CRYSTAL PEPSI, GODZILLA MERCHANDISE, AND TUBE TOPS SEEMED LIKE GOOD IDEAS ... PLAGUED BY UNSOLD STUFF - CALL THE LIQUIDATORS, Fortune, 138(9), 1998, pp. 48
Citations number
NO
Categorie Soggetti
Business
Journal title
Fortune → ACNP
ISSN journal
00158259
Volume
138
Issue
9
Year of publication
1998
Database
ISI
SICI code
0015-8259(1998)138:9<48:TCPGMA>2.0.ZU;2-0