DO MULTINATIONALS OPERATE FLEXIBLY - THEORY AND EVIDENCE

Authors
Citation
S. Rangan, DO MULTINATIONALS OPERATE FLEXIBLY - THEORY AND EVIDENCE, Journal of international business studies, 29(2), 1998, pp. 217-237
Citations number
37
Categorie Soggetti
Business,Management
ISSN journal
00472506
Volume
29
Issue
2
Year of publication
1998
Pages
217 - 237
Database
ISI
SICI code
0047-2506(1998)29:2<217:DMOF-T>2.0.ZU;2-W
Abstract
Do multinational enterprises operate flexibly, i.e., do they shift pro duction in response to currency changes? Three theoretical perspective s are developed. Flexibility optimism, premised on information and sun k cost advantages, takes a macro efficiency perspective and predicts s izable responses. Flexibility pessimism, premised on inertia and inter nal opportunism, takes an organizational perspective and predicts stic ky responsce. Flexibility realism, permised on the view that to be fle xible in the current period multinational enterprises need to have pla nned and invested accordingly in previous periods, predicts positive, but relatively modest, responses. Empirical analysis spanning the peri od 1977-1993 finds that multinational enterprises systematically explo it currency shifts, but even in the face of large exchange rate change s, their operational responses are relatively modest. The results appe ar most consistent with flexibility realism, and this hypothesis is se lected over the alternatives considered.