DEVELOPING THIS IS THE NORTH-EAST

This paper discusses the creation of a major Web site by a major UK re gional morning newspaper, and highlights consequent issues and possibi lities which have arisen for the company as it has exploited the new d igital medium. These include offering added value to the news product by including different perspectives and opinion; regular updating, and facilitating greater readership interactivity. The financial implicat ions of open Web access are also considered, with the importance of on line advertising emphasised. The article concludes that the company ar e moving away from seeing information as a printed product to its publ ication in whatever form accrues the most revenue.