BUSINESS USE OF THE WORLD-WIDE-WEB - A REPORT ON FURTHER INVESTIGATIONS

As a continuation of previous study? this paper reports on a series of studies into business use of the World Wide Web and, more generally t he internet. The use of the World Wide Web as a business tool has incr eased rapidly for the past three years, and the benefits of the World Wide Web to business and customers are discussed, together with the ba rriers that hold back future development of electronic commerce. As wi th the previous study, we report on a desk survey of 300 randomly sele cted business web sites and on the results of an electronic mail quest ionnaire sent to the sample companies. (C) 1998 Elsevier Science Ltd. All rights reserved.