ENHANCING ASSOCIATION COMMUNICATION THROUGH TECHNOLOGY

The Internet is becoming a ubiquitous strategic and tactical communica tions medium for marketing, advertising, public relations, and interna l communications on a global scale. It is a 24-hour-a-day, 7-days-a-we ek, 52-week-a-year technology that transcends and breaks down various barriers. The Internet provides several basic services, many of which are valuable to professional associations as they communicate and cond uct business with their members. As these services and capabilities ev olve, the Internet will assume an even greater role in the business tr ansactions. This paper presents a discussion about the role of the Int ernet and its concomitant capabilities as they relate to association c ommunication.