ECONOMIC MAN AS A MORAL INDIVIDUAL

We propose a concrete method for including moral concerns in preferenc es. in our framework, the agent maximizes utility subject to constrain ts, but the utility from consuming a specific commodity bundle varies in a ''lumpy'' or ''discontinuous'' way with the concurrent moral cont ent of the individual's behavior. Our method also indicates how constr aints vary with this moral content. Our approach seems more intuitivel y appealing than several competing frameworks, and can be used to expl ain a number of otherwise puzzling phenomena. (JEL D11, A13).