This article reports the results of two studies looking for evidence o
f social norms governing the behavior of college-age heterosexual men
and women toward their friend's romantic partners. Respondents read sc
enarios describing a protagonist trying to start a relationship with a
friend's romantic partner and were asked to rate their approval or di
sapproval of that behavior. The studies varied information about the s
ex of the protagonist, friend and romantic partner, and the relationsh
ip of the romantic partners. Controlling for respondents' race and soc
ial class, we found that for both men and women a social norm exists o
nly when a third party was viewed as interfering with a couple's relat
ionship, which was described as clearly known and shared by all partie
s. The lack of a norm when there was ambiguity about the level of comm
itment between romantic partners is interpreted as the result of confl
ict among three alternative ideologies of loving relationships.