The viscoelastic properties of lecithin organogels formed by the addit
ion of trace amounts of water in a n-decane solution were studied by m
eans of oscillatory rheology. The viscoelasticity of jelly-like phases
of this sort is caused by a transient three-dimensional network consi
sting of entangled cylindrical reverse (polymer-like) micelles. It is
shown that although the organogel properties depend on the lecithin co
ncentration, the phase and rheological behavior is mainly regulated by
the polar additive. The homogeneous jelly-like phase exists for molar
ratios (n(w)) of water to lecithin from 1.6-1.7 to 3.2-3.4. At n(w) r
atios below 2.7-2.8, the scaling exponents of the main rheological par
ameters - the zero shear viscosity, plateau modulus, and terminal rela
xation time - are rather close to the theoretical predictions that fol
low from a model by Cates. This means that the lecithin polymer-like m
icelles are linear and flexible. At larger molar ratios the scaling be
havior with the lecithin concentration is changed. The observed power
law exponents for the main rheological parameters are in satisfactory
agreement with those expected from a model of the branched (connected)
cylindrical micelles. These findings suggest that the mechanism for t
he growth of cylindrical micelles changes with increasing water amount
; at the initial stages there is uniaxial growth of linear micellar ag
gregates, and then the polar additive induces their branching. First r
esults on an jelly-like phase that separates from the homogeneous orga
nogel when the molar ratio n(w) is over 3.2 are presented. It is estab
lished that the phase separation results in a change in the rheologica
l behavior. An intermediate region is found in which the loss and stor
age moduli scale with frequency with an exponent of 1/2. Similar scali
ng was previously observed only with polymers. Conceivable reasons for
the square root frequency dependence of the dynamic moduli are consid
ered. It is suggested that this scaling is caused by partial or local
ordering of polymer-like micelles due to the significant decrease of t
he organogel volume with the phase separation.