The rational voter paradox rests on two fundamental assumptions. First
, that voters are risk neutral. Second, that voters make decisive vote
computations. The implications of maximizing the expected utility of
wealth rather than the utility of expected wealth are explored. The va
lidity of decisive vote computations are examined through concepts of
weak and strict in the limit free rider assumptions. The paper propose
s a margin of victory model of voting behavior based on information le
vels and the political division of labor.