Recent work in sociolinguistics has not taken advantage of the correla
tion between emerging features of a variety and the degree to which th
e individual identity of persons within the region where that variety
is taking hold determines the rapidity with which such features are ad
opted. The authors et amine the spread of the Northern Cities Vowel Sh
ift into nonurban, northern Michigan and find that speakers who have l
ess local loyalty, as expressed in respondent interviews, are more adv
anced in the shift, as revealed in acoustic measurements of the positi
on, of vowels involved in the early stages of the shift.