Motivated by behavioral finance, we introduce multiple embedded financial time clocks. Consistent with asset pricing theory in analyzing equity returns, the investors. view is considered by introducing a behavioral subordinator. Subordinating to the Brownian motion process in the log-normal model results in a new log-price process whose parameter is as important as the mean and variance. We describe new distributions, demonstrating their use to model tail behavior. The models are applied to S&P 500 returns, treating the Chicago Board Options Exchange (CBOE) volatility index (VIX) as intrinsic-time change and CBOE Volatility-of-Volatility Index as the volatility subordinator. We find these volatility indexes fail as time-change subordinators. We employ a double subordinator model to explain the equity premium puzzle and the excess volatility puzzle. The results indicate the puzzles can be explained by fitting a double subordinator model to the historical data.