Consumer Research Insights on Brands and Branding: A JCR Curation

Authors
Keller, Kevin Lane
Citation
Keller, Kevin Lane, Consumer Research Insights on Brands and Branding: A JCR Curation, Journal of consumer research JCR;Consumer research , 46(5), 2020, pp. 995-1001
Journal title
Journal of consumer research JCR;Consumer research → ACNP
ISSN journal
00935301
Volume
46
Issue
5
Year of publication
2020
Pages
995 - 1001
Database
ACNP
SICI code