Power Distance Belief, Power, and Charitable Giving

Citation
Han, Dahee et al., Power Distance Belief, Power, and Charitable Giving, Journal of consumer research JCR;Consumer research , 44(1), 2017, pp. 182-195
ISSN journal
00935301
Volume
44
Issue
1
Year of publication
2017
Pages
182 - 195
Database
ACNP
SICI code
Abstract
Three studies examine the relation between power distance belief (PDB), the tendency to accept and expect inequalities in society; power, the control one has over valued resources; and charitable giving. Results suggest that the effect of PDB depends on the power held by the donor. In low-PDB contexts, people high (vs. low) in psychological power tend to be more self-focused (vs. other-focused), and this leads them to be less charitable. In high-PDB contexts, however, people high (vs. low) in psychological power tend to be more other-focused (vs. self-focused), and this leads them to be more charitable. The authors also explore several boundary conditions for these relationships and conclude with the implications of these findings.