A new model of immediate serial recall is presented: the primacy model
. The primacy model stores order information by means of the assumptio
n that the strength of activation of successive list items decreases a
cross list position to form a primacy gradient. Ordered recall is supp
orted by a repeated cycle of operations involving a noisy choice of th
e most active item followed by suppression of the chosen item. Word-le
ngth and list-length effects are attributed to a decay process that oc
curs both during input, when effective rehearsal is prevented, and dur
ing output. The phonological similarity effect is attributed to a seco
nd stage of processing at which phonological confusions occur. The pri
macy model produces accurate simulations of the effects of word length
, list length, and phonological similarity.