MISSION IMPRINTABLE

Authors
CUSACK L ENSLOW B
Citation
L. Cusack et B. Enslow, MISSION IMPRINTABLE, Forbes, 1998, pp. 20-22
Citations number
NO
Categorie Soggetti
Business Finance
Journal title
Forbes → ACNP
ISSN journal
00156914
Year of publication
1998
Supplement
S
Pages
20 - 22
Database
ISI
SICI code
0015-6914(1998):<20:>2.0.ZU;2-K
Abstract
How a subsidiary of ailing Fruit of the Loom used the Web to partner w ith distributors and hit a gold mine.