A new class of soluble electroluminescent poly(p-phenylenevinylene)s (
PPVs) is introduced here. Alkoxy-substituted 2-phenyl PPVs (see Figure
for a schematic representation) are found to exhibit very good solubi
lity in the conjugated state, good film-forming properties, high molec
ular weights, and excellent electroluminescence performance. With a si
mple device setup the researchers achieved very high efficiencies.