The relation between research productivity and teaching effectiveness: Empirical evidence for accounting educators

A study investigates the relation between research productivity and teaching effectiveness for 473 accounting faculty members at 31 US universities. Several questions were addressed: 1. Is there a systematic association between teaching effectiveness and research productivity? 2. Are certain dimensions of teaching effectiveness consistently associated with greater research productivity? 3. Which publications have the stronger association with teaching effectiveness? The results show generally positive associations between teaching effectiveness and publication, particularly research, productivity for the database as a whole. There is a positive, statistically reliable association between accounting teaching effectiveness and research productivity. Publication in the major research journals has the most consistent postitve association with teaching effectiveness.